Product Promotional Campaign
Art direction, marketing and design strategy, concept, design, layout, photography
Under direction of executive management, Acumed's flagship product needed a promotional campaign focusing on it's many uses and unique benefits. Besides planning long term marketing strategy, we produced deliverables included print ads, digital ads, trade show graphics, a white paper, a social media campaign and microsites on the company main website with a marketing plan that lasted all year.
I worked as the senior designer with a team that included a product manager, copywriter, 3D artist, web developer, and junior designer, along with regulatory, compliance, and engineering.