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Product Promotional Campaign

Art direction, marketing and design strategy, concept, design, layout, photography

Under direction of executive management, Acumed's flagship product needed a promotional campaign focusing on it's many uses and unique benefits. Besides planning long term marketing strategy, we produced deliverables included print ads, digital ads, trade show graphics, a white paper, a social media campaign and microsites on the company main website with a marketing plan that lasted all year.

 

I worked as the senior designer with a team that included a product manager, copywriter, 3D artist, web developer, and junior designer, along with regulatory, compliance, and engineering.

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