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Art direction, wayfaring strategy, concept, design, layout, finish selection, vendor coordination
Upper management and the event department needed a re-design of the booth graphics and finish choices for large industry trade shows. After presenting multiple concepts, this one was implemented with elements of its design choices also being applied in advertising and other marketing material due to its popularity.
Understanding booth schematics, print practices for both US and international printers that including planning for timelines, and trade show graphic "vendor speak" is key for working through projects like this quickly and efficiently with no errors on site.
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